var swfAddress = 'http://www.bob-bess.jp/bp2.swf';

var html = '<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" width="160" height="160" id="BOB_square" align="middle">';
html+= '<param name="allowScriptAccess" value="sameDomain" />';
html+= '<param name="allowFullScreen" value="false" />';
html+= '<param name="movie" value="' + swfAddress + '" />';
html+= '<param name="quality" value="high" />';
html+= '<param name="bgcolor" value="#ffffff" />';
html+= '<embed src="' + swfAddress + '" quality="high" bgcolor="#ffffff" width="160" height="160" name="BOB_square" align="middle" allowScriptAccess="sameDomain" allowFullScreen="false" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" /></embed></object>';

document.write(html);